Involvement becomes the core of our work with and for the young audience.
To REACH new audience groups is only half way towards an Audience Development strategy. In the long term, the strategy can only be successful if we actively INVOLVE the young people in our work (active spectatorship). We need to make theatre not just FOR young people, but theatre that interacts WITH them and offers them an (artistic) home. In doing so, we always have to consider two aspects: the new target audience and the existing one. Thus, the audience engagement work with both groups together is an essential contribution to the audience harmonization.
The involvement of young people as co-creators in our artistic portfolio will be new for us and can only be realized with the expertise of Theatre Mediation.
