Involvement becomes the core of our work with and for the young audience.
To REACH new audience groups is only half way towards an Audience Development strategy. In the long term, the strategy can only be successful if we actively INVOLVE the young people in our work (active spectatorship). We need to make theatre not just FOR young people, but theatre that interacts WITH them and offers them an (artistic) home. In doing so, we always have to consider two aspects: the new target audience and the existing one. Thus, the audience engagement work with both groups together is an essential contribution to the audience harmonization.
The involvement of young people as co-creators in the artistic outputs have been new for most of the ConnectUp-partners. The co-creations, listed below, have been realised with the additional expertise of the new Theatre Mediators (see page Theatre mediation Programme) in connection to the professional (co-) productions. Together with very different groups of young people, but also trans generational, they discovered theatre techniques and methods, which have led to very different results. But they all have one thing in common: the passion and creativity that young people from all over Europe brought to these authentic projects, regardless of whether they were more traditional formats or actions in public spaces.
Here we display a selection of the activities and results.
